Assessor Resource

SISSGLF513A
Manage on course golf retail operations

Assessment tool

Version 1.0
Issue Date: May 2024


This unit applies to those intending to pursue a career as a golf coach at an international level whose responsibilities could include managing and supervising on-course golf shop operations.

This unit describes the performance outcomes, skills and knowledge required to manage on-course golf operations including pro-golf shops according to the organisation's operational plan and client needs.

No licensing, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Nil

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

manages on-course golf operations according to organisational marketing objectives and develops and implements strategies to identify target groups and meet performance targets and applies effective contingency management techniques to deal with a range of problems

collaboratively plans, coordinates, implements and evaluates promotional activities and marketing strategies that balance the needs of all client groups

evaluates and reflects on own work performance to identify ways in which on-course golf operations can be better managed.

Context of and specific resources for assessment

Assessment must ensure management of all aspects of merchandising and on-course operations to demonstrate competency and consistency of performance in the relevant work environment.

Assessment must also ensure access to:

a golf facility or green with on course retail operations

a range of client bases

organisational merchandising or marketing plan and a work team in a retail environment.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in managing varying aspects of on course golf retail operations

oral or written questioning to assess knowledge of marketing strategies to achieve the organisation's marketing plan

third-party reports from stakeholders detailing performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Guidance information for assessment

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

liaise with stakeholders to identify client niches and marketing strategies

develop and market promotional activities

convey information to pro-golf shop staff about products and services

provide feedback on marketing performance

planning and organising skills to:

manage a range of pro-golf shop operations including implementing and managing promotional activities

balancing the needs of different user groups

coordinate group bookings

problem-solving skills to:

identify marketing objectives

develop and implement marketing strategies to achieve identified objectives and targets

literacy and numeracy skills to:

access and analyse organisational marketing plans

conduct client market research

collect, analyse and document data on marketing performance

self-management skills to reflect on own performance in achieving effective marketing objectives.

Required knowledge

visual merchandising principles and techniques including layout and presentation, advertising and promotions and pricing to manage golf retail operations effectively and efficiently

organisational policies and procedures to conduct operations efficiently and safely

relevant legislation including consumer law to ensure compliance of golf shop operations

golf shop's product and service range to enable customer needs to be met

organisational marketing plan and objectives to enable the development of appropriate marketing strategies

client demand and market trends to respond effectively to the needs of different client bases

merchandise performance and features in relation to players ability and limitations to enable the best advice to be provided

marketing strategies to enable marketing objectives to be achieved.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Marketing objectives may include:

marketing strategies

promotional activities

performance targets

target market or market research

promoting organisational image

organisation layout and space availability

seasonal lines.

Relevant personnel may include:

Board of Management

Chief Executive Officer

Secretary manager

Club committee or sub-committees

Head professional.

Client base may include:

current members

social players

corporate groups

regular visitors

non regular players

various ages and cultural backgrounds

organised social groups.

Relevant legislation may include:

consumer law

GST

occupational health and safety

pricing

trade practices.

Marketing or retail strategies may include:

promotions

discounting.

Performance targets may include:

level of memberships

number of rounds per day or month

level of awareness

degree of competition

sales volumes

client spend per round played.

Client market research may include:

formal

informal.

Promotional activities may include:

Pro am events

corporate days.

Contingency plans may include:

flood

breakage

unavailable and or discounted stock

weather conditions

course renovations.

Organisational policies and procedures may include:

promotion of products and services

housekeeping

occupational health and safety

merchandising.

Housekeeping may include:

organisational premises

fittings, fixtures or equipment

golf courses or greens.

Pricing policies may include:

long term and short term

internal and external considerations

marking down

pricing of newly released stock.

Data may include:

on and off course performance targets

level of memberships

number of rounds per day or month

degree of competition

sales volumes

client spend per round played.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access the organisation's marketing plan and identify marketing objectives. 
Confirm the objectives and focus of the organisation with relevant personnel where appropriate. 
Determine the current and prospective client base and identify strategies to service the needs these of groups according to relevant legislation. 
Develop marketing or retail strategies in line with the organisation's marketing plan and relevant legislation. 
Identify the scope and type of groups targeted as potential clients and implement strategies to attract them according to the organisation's marketing objectives and relevant legislation. 
Set measurable performance targets for marketing activities in consultation with relevant parties. 
Plan client market research activities and schedule within appropriate timeframes. 
Identify promotional activities according to organisational marketing plan and relevant legislation. 
Manage promotions in order to achieve maximum client impact and develop contingency plans according to organisational policies and procedures. 
Negotiate arrangements with suppliers in regard to special promotional activities. 
Coordinate promotional activities to complement manufacturer's or National Activity Organisation's promotions according to relevant legislation. 
Select stock according to identified client bases and needs according to organisational policies and procedures. 
Develop layout and presentation to support market position and promote client flow according to organisational marketing plan and National Activity Organisation national policy. 
Develop layout assessment checks and implement in line with suggested format from National Activity Organisation marketing surveys. 
Define and clearly communicate standards for visual presentations and displays to staff. 
Assess client response to space allocations in consultation with appropriate staff. 
Select suitable staff to ensure appropriate information and advice is conveyed to clients according to relevant legislation. 
Train staff in performance and target markets and available stock and services. 
Identify courses ideal and maximum rounds played per day or per week. 
Check course renovations and maintenance and assess implications for scheduling events and groups. 
Market and make group bookings according to organisational policies and procedures. 
Coordinate group bookings with food and beverage staff according to organisational policies and procedures. 
Conduct effective housekeeping according to organisational policies and procedures. 
Develop and implement pricing policies according to organisational marketing plan. 
Maintain and communicate accurate information on pricing trends and changes to relevant staff. 
Monitor and document stock levels according to organisational policies and procedures. 
Repair and replace faulty equipment according to organisational policies and procedures. 
Collect and document valid and reliable data on marketing performance in consultation with appropriate personnel. 
Assess data against performance targets of the marketing plan. 
Disseminate information on marketing performance to ensure future developments incorporate required changes and improvements. 
Review own performance and identify potential improvements. 

Forms

Assessment Cover Sheet

SISSGLF513A - Manage on course golf retail operations
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

SISSGLF513A - Manage on course golf retail operations

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Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

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Overall assessment result: Competent Not yet competent

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